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Customer Lifetime Value

Which customers are worth most? The AI works it out and shows the return.

Advanced· 4 min read· Last updated: 2026-05-05· 47 people found this helpful

**LTV** is the total money a customer leaves with the salon over time. **The sum.** Average annual spend × how many years they stay. **Example.** A customer spends ₺2,400 a year and stays 3.5 years → LTV = ₺8,400. **In Glanevo.** Reports → Customers → ranked by LTV. **Your top 10%.** They usually account for half of revenue — worth a dedicated campaign and VIP treatment. **High churn risk.** The AI risk score drops those customers straight into the marketing pipeline for a win-back campaign. 📊 Working on LTV can lift revenue by **20–40%**.

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Monthly Report
Revenue trend, customer acquisition and a profit-and-loss summary.
Customer Segmentation
Age, spend, visit frequency — the raw material for targeted campaigns.
Daily Report
End-of-day till, revenue and the split by staff member.
Staff Performance Report
Revenue, repeat rate and NPS — the basis for bonuses.

Staff Performance Report

Revenue, repeat rate and NPS — the basis for bonuses.

Customer Lifetime Value

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