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Customer Segmentation

Age, spend, visit frequency — the raw material for targeted campaigns.

Intermediate· 4 min read· Last updated: 2026-05-05· 92 people found this helpful
Segments are **dynamic filter sets** you pick as the audience when you send a campaign. **Example segments:** - VIP (annual spend over ₺5,000) - At risk (no visit in 60 days) - Birthday this week - Women 30+ who buy colour services - New customers (just after their first appointment) **1.** Customers → Segments → + New. **2. Filter rules.** AND/OR logic: `age > 25 AND spend > 3000`. **3. Preview.** See how many customers match, live. **4. Save.** Give the segment a name. **5. Use it.** Marketing → Campaign → “Send to this segment”. 🎯 Segments are dynamic — a new customer joins the right one automatically.

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How to Add a Customer

One at a time, in bulk, or automatically from an online booking.