Three messages to a new customer over two weeks — this is where loyalty starts. **Message 1 — immediately (appointment completed).** - Email: “Welcome, {name}! You've just had your first appointment with us.” - WhatsApp: a PDF of aftercare advice. **Message 2 — five days later.** - Email: “How's the hair holding up? A product you might like: …” - A review invitation with a link to your Google listing. **Message 3 — twelve days later.** - A coupon: “Thanks for your first visit — 10% off next time.” - Valid for 30 days. **Setting it up:** 1. Automations → + New → the “Welcome drip” template. 2. **Trigger.** `appointment.completed` (first appointment). 3. **Condition.** `customer.total_visits == 1`. 4. **The flow.** Three steps, each a wait-then-message pair. 5. **A/B test.** Try two versions of message 3 and keep the winner. 📊 A drip flow lifts the **second-visit rate by 35–50%**.

New Customer Drip Flow

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